While Pinterest is the only social network that bans ads for weight loss, the potential revenues remain good. Reasons to Invest in Influencer Marketing on Pinterest in 2022īy 2026, Pinterest’s ad revenue is likely to surpass the $4 billion mark. Searches for “transmac haircut” are up 35 times for “nonbinary wedding outfit” up eight times for “transmac aesthetic” “nonbinary aesthetic fashion” up five times and searches for “trans pride” are up 80% and for “transgirl” increased by 66%.
In addition to searches for “a better life,” trans and nonbinary topics are also growing in popularity. So while Amazon and Etsy account for 1.45% of traffic, most consumers go directly to the website rather than detouring through other social networks, email, or display advertising.ĭespite the Weight Loss ad ban, healthy habits are trending on Pinterest: 50% search “how to change your attitude,” 36% “how to love yourself,” and 32% “how to become more confident.” Therefore, influencer marketing on Pinterest should focus on solution-oriented content.Īs Similarweb proves, 68.1% is direct desktop traffic and 28.5% of traffic is from organic search. This uncertainty and openness offer brands the opportunity to still convince people of their products, as they do not yet know exactly what they want. Instead, people are just seeking inspiration or support for decisions in very short search quests, which are mostly only two to three words. In a newsroom article, Pinterest published that 97% of searches do not include a brand.
Influencer Marketing Statistics on Pinterest in 2022 Pinterest is therefore an interesting network for companies in these fields to consider a campaign or cooperation with influencers. This is mainly due to the platform’s focus on home, garden, fashion and services. Moreover, more women ( 75% in early 2022) are using Pinterest. While Pinterest is particularly popular in rural areas, data from the Pew Research Center shows that households earning more than $75,000 ( 40% ) also use the site the most. While Snapchat, TikTok, and Instagram appeal primarily to GenZ and millennials, 38% of 50- to 64-year-olds use Pinterest, compared with only 34% of 30- to 49-year-olds and 32% of 18- to 29-year-olds, according to a survey of Pinterest users in the United States. After Brazil, with 27 million users, but only 8% of the traffic, follows Germany with over 15 million, then France with eleven million and the United Kingdom with 8.76 million users in Europe.Ĭompared to other social media, Pinterest’s target group is also different. Thereby, the 86 million American users account for 44% of the site’s total traffic. By comparison: Twitter and Snapchat did so after just six years.ĭata from the Pew Research Center shows that in the U.S., where Pinterest’s largest user base is, Pinterest ranks fourth among the most popular social networks, behind YouTube, Facebook, and Instagram.
#PINTEREST MONTHLY ACTIVE USERS FULL#
A full nine years later after its launch in 2010, Pinterest filed for an IPO. The figure becomes even more impressive when you consider that Pinterest was invitation-only in the beginning. Today, with these user numbers, Pinterest is only ahead of Twitter and behind Instagram, YouTube, Facebook, TikTok and others.ĭespite the decline in monthly active users, the number of monthly visitors remains impressive: 10 million search for inspiration on Pinterest every month, making the platform the fastest growing social network. According to the report, the social network recorded more than 100 million monthly active users in 2020, which was also more than in any of the company’s previous fiscal years, according to CEO and co-founder of Pinterest Ben Silbermann. In 2021, 478 million people used the platform, presumably due to the hype around hobbies and DIY during the Covid-19 pandemic. However, since peaking a year ago, the number of monthly active users has steadily declined. In the first quarter of 2022, Pinterest reached 433 million monthly active users worldwide, according to Statista.